About us

About ReadyHow — Our Story

Bangladesh’s Fashion Marketplace with Purpose

Every great movement begins with a simple belief.

For ReadyHow, that belief was this:
“Bangladesh’s fashion talent deserves a stage big enough to match its potential.”

For years, local fashion designers, boutique owners, and small entrepreneurs in Bangladesh have created beautiful products—yet struggled to reach customers, build trust online, or compete with large fashion brands. At the same time, millions of Bangladeshis—both at home and abroad—have searched for fashion that feels authentic, expressive, and truly Bangladeshi.

ReadyHow was born to close that gap.

Where Passion Meets Purpose

ReadyHow is a next-generation online fashion marketplace in Bangladesh, proudly operating under the Instincts Family.

At its heart, ReadyHow is more than technology or commerce. It is a platform built on empathy, opportunity, and pride in Bangladeshi creativity.

The idea was simple, yet powerful:

To create a trusted digital fashion marketplace where fashion entrepreneurs can grow, customers can shop with confidence, and every purchase creates meaningful social impact.

From local boutique designers crafting unique fashion pieces,
To Bangladeshi entrepreneurs living abroad bringing international styles home,
To first-time SME sellers entering e-commerce for the first time—

ReadyHow connects them all with customers who value craftsmanship, authenticity, and quality.

A Fashion Marketplace Built for People

For Customers:
• A smooth, modern online shopping experience
• Secure digital payments and verified sellers
• Honest product information and transparent pricing
• Fashion that inspires, with quality you can trust

For Sellers:
• A fair and transparent marketplace
• No hidden rules or unnecessary barriers
• Clear processes, supportive onboarding, and marketing tools
• A platform that genuinely supports fashion entrepreneurs and SMEs

Driven by Impact, Not Just Commerce

That is why ReadyHow made a commitment from day one:

1% of every product’s price goes directly to children’s and women’s nutrition programs in Bangladesh.

Every purchase contributes to a healthier, stronger generation.

The People Behind ReadyHow

Rashed Mahmud, Founder of ReadyHow, brings years of digital commerce experience and a clear vision to empower local fashion entrepreneurs.

Instinct Group provides the operational backbone and strategic direction for ReadyHow’s long-term growth.

A H M Hasinul Quddus ensures strong governance and ecosystem credibility.

Sofana Hossain, CEO of ReadyHow, leads operations with over 16 years of corporate leadership experience.

Company Information

Trade License No: TRAD/DSCC/0218602024
Registered Address: 147/1 Green Valley, Green Road, Dhaka 1205, Bangladesh

Our Promise

We promise to be fair.
We promise to be transparent.
We promise to uplift creators and serve customers with integrity.

Welcome to ReadyHow.
A fashion marketplace with heart.
A platform with purpose.
A community built for progress.